If you are running a business account, all the videos published in the account are considered for commercial use. Oftentimes, businesses will need to obtain both of these licenses for the copyrighted songs to be cleared for commercial use in Tiktoks.Īlthough TikTok does have licensing deals in place with Merlin, Sony Music, Warner Music, and Universal Music, since 2020, these licenses only clear the music to be used by individuals rather than businesses. Master license, transferring rights of the original recording to people who wish to use the music.It is a license allowing music to pair (or synchronize) to a moving image. Synchronization license, one of the most commonly issued licenses.One of the exciting parts of creating a TikTok is adding great music to the video. We are not going to go through every one of them but we will discuss the most relevant licenses for using music on TikTok. In general, there are six types of licenses for various purposes. So when you produce video content on TikTok on behalf of a business, the same rules apply. If money is involved, you need music that’s licensed with profits in mind. Music Licenses for TikTok Business AccountsĮvery time you hear music on TV, in movies, in commercials, and even in restaurants-all of that music has to be licensed for commercial use. For this reason, business accounts must balance the use of viral sounds that help them reach potential customers with a strict, if vague, policy about copyright claims. However, the system that tracks copyright will flag background music if it is copyrighted content, no matter how well it can be heard in the actual video. Even using a trending song as background music can boost views. Since then, the use of music and trending sounds has continued to be a significant part of what makes TikTok videos successful and draws in viewers. Creators would post short videos of themselves lip-syncing to popular songs using different speeds and filters to generate views. Music has played a crucial role in the rise of TikTok, with the first iteration of the app called Musical.ly. In this article, we will go through what music can be added to your business account and where to source acceptable tracks for business use on TikTok. Today, they closely monitor business accounts with a fingerprinting system similar to Youtube, Facebook, and Instagram to flag any copyrighted content. Instead, there is a commercial music library that signals a change in copyright policy on the platform. However, in May 2020, TikTok announced that business accounts could no longer use trending sounds from the mainstream library. Its algorithm can expertly connect your brand to the right subculture and niche, and one of the most influential factors in virality on TikTok is the sound. TikTok is the best place to reach new, younger customers. You also might know already that there are so many legal obstacles in the way of using music for your ad content, so whether you are new to TikTok or running it for a while, we want to empower you with the knowledge to navigate this minefield. If your company uses TikTok, you're surely aware of (and perhaps even annoyed by) the platform's restrictions on music for business accounts. How to Access TikTok’s Commercial Music LibraryĬhallenges of Using TikTok’s Commercial Music Libraryįind Music For Your TikTok Commercial ContentĪffordable Royalty-free Option - Slip.streamįrequently asked questions about music for business use on TikTok Music Licenses For TikTok Business Accounts Covers topics of creator economy, and music rights.
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